Reference
The Marketing Acronym Guide
Plain-English definitions for marketing terms leaders hear in agency, hiring, and dashboard conversations.
For founders, HR leaders, and executives hiring or working with marketing talent.
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Free Guides
Practical tools for building marketing.
Three free one-page PDFs I built for founders, operators, and HR leaders hiring, auditing, or scaling a marketing function. No email gate. No lead capture. Download, print, share.
Checklist
The Agency Audit Checklist
Eight sharper questions to pressure-test whether an agency is thinking strategically or just reporting activity.
For leaders who want more from their outside marketing agency.
Playbook
The Marketing Department Playbook
A one-page operating map for hiring order, agency support, and budget mix across three business types.
For CEOs and operators building or restructuring an in-house marketing team.
Want to go deeper?
If any of these resources are useful, I'd love to hear how you're applying them — and where you're stuck.