Marketing Leadership in Traverse City, Michigan
Northern Michigan
Seasonal, tourism, and consumer brand marketing leadership for Traverse City and Northern Michigan.
Northern Michigan runs on seasons: a short peak, a demanding shoulder, and a long stretch where brand equity does the work.
I build seasonal calendars, offer strategy, and loyalty programs that keep demand steady well past Labor Day.
How I help Traverse City teams
Go-to-market planning
Launch plans for new markets, products, and locations with clear owners and milestones.
Complex product marketing
Translate technical and engineered products into language buyers and procurement teams understand.
Performance marketing
Paid and organic programs built around unit economics and CAC discipline.
Employer brand & recruiting
Video and content programs that fill open roles in tight industrial labor markets.
Industries in the Northern Michigan market
- Tourism & hospitality
- Food, wine & beverage
- Retail
- Real estate
Work includes seasonal campaign planning, loyalty and CRM rollouts, and local search programs for visitor-driven businesses.
Working in Traverse City?
Tell me what you're trying to grow and I'll tell you straight whether I can help.
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