Marketing Leadership in Michigan.
Strategy, brand, and demand generation leadership for Michigan manufacturers, healthcare systems, and consumer brands.
Michigan companies sell engineered products, regulated services, and destination experiences — often all within one holding group. Generic marketing does not survive that mix.
I work with Michigan leadership teams on positioning, channel strategy, and the internal structure required to run marketing like a business function.
How I help Michigan teams
Go-to-market planning
Launch plans for new markets, products, and locations with clear owners and milestones.
Complex product marketing
Translate technical and engineered products into language buyers and procurement teams understand.
Performance marketing
Paid and organic programs built around unit economics and CAC discipline.
Employer brand & recruiting
Video and content programs that fill open roles in tight industrial labor markets.
Michigan markets served
Working in Michigan?
Tell me what you're trying to grow and I'll tell you straight whether I can help.
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