Marketing Leadership in Grand Rapids, Michigan
West Michigan
Brand and growth leadership for Grand Rapids manufacturers, healthcare groups, and consumer brands.
West Michigan combines furniture, food processing, medical devices, and a strong entrepreneurial base — companies that grow fast and outrun their marketing.
I install the plan, the team structure, and the reporting cadence that keeps growth from turning into noise.
How I help Grand Rapids teams
Go-to-market planning
Launch plans for new markets, products, and locations with clear owners and milestones.
Complex product marketing
Translate technical and engineered products into language buyers and procurement teams understand.
Performance marketing
Paid and organic programs built around unit economics and CAC discipline.
Employer brand & recruiting
Video and content programs that fill open roles in tight industrial labor markets.
Industries in the West Michigan market
- Furniture & design
- Food & beverage manufacturing
- Medical devices
- Consumer brands
Experience spans consumer brand launches, retail programs, and B2B demand generation for manufacturers.
Working in Grand Rapids?
Tell me what you're trying to grow and I'll tell you straight whether I can help.
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